Sears’ Look Report Launch : Aristea Rizakos
April 6, 2012 § Leave a comment
I was asked to take part in one of Sears’ projects for the Look Report where they introduced their new Spring designs during Fashion Week.
Firstly, the Look Report is a new fashion publication featuring the newest trends carried by Sears. Under new direction, CEO Calvin McDonald is heading the company and transforming it’s brand into what it should be…a place of fashion carrying the newest and latest trends.
It’s a tall order, however the new boss is no stranger to succeeding big challenges. He was once in charge of Loblaw’s marketing and corporate strategy, providing new brands and tastes according to consumer change. Keeping up is key and his 3 year plan is on course to deliver.
Here is a look at some of the photography I took for the project.