January 14, 2013 § Leave a comment
This group shot shows the best and brightest of the newbies that KPMG has to offer – these individuals are the elite of the elite and by conversing with them you can really get a sense of their ambition and drive. Nevertheless shooting a group portrait can sometimes be a challenging task, especially within a very limited time-frame. I’ve learnt that the key to a successful group shot is making sure that everyone has gone to bathroom before you start to shoot – otherwise it becomes a little bit like wrangling cats.
The end result turned out pretty snazzy thanks to some sweet art direction and flattering lighting – but the real unappreciated and overlooked gem in this ad is the copy.